01 / ABOUT THE PLACE
About this place
A buttery, toasted aroma greets passersby walking through Shibuchika, the underground mall connected directly to Shibuya Station. Positioned right along the concourse, Beard Papa operates as a takeout-only counter where pastry shells are filled with fresh cream only after an order is placed. Watching the velvety custard piped into the crisp shells across the counter is part of the pleasure of stopping here.
The natural place to start is the classic Custard Pie Cream Puff. Layers of delicate, flaky pastry give way to a generous filling of chilled custard with a gentle, rounded sweetness. For a crunchier texture, the Cookie Cream Puff tops the pastry with cookie dough before baking to a crisp finish. Another popular option is the Pie Cornetto, a horn-shaped baked pastry filled with cream, letting you choose according to your textural preference.
Alongside the standard selections, rotating seasonal flavours and brand collaborations brighten the display case throughout the year. Offerings range from fillings infused with matcha or fruit to chocolate-glazed éclair cream puffs, giving frequent visitors something new to look forward to.
The shop is handy for picking up a single treat during a train transfer or shopping errand, as well as boxing up a batch to bring home to family or colleagues. Credit cards and various mobile payment methods are accepted, making this a reliable and hassle-free sweet spot under Shibuya.
